Our Team

Given a strong team, people of SDC come from all over the world, with vast diversity of professional experience and educational backgrounds. We have a shared passion for result delivering and a drive to have significant impact to the society.

Alfred Lye (Managing Director)

Internationally Certified Management Consultant & Entrepreneur

After serving the Singapore Armed Forces at the HQ level as a commissioned Officer, Alfred left the Government Service in 1989 with more than 10 years at management level.

Thereafter Alfred founded Service Distinction Consulting (S) Pte Ltd with partners and offices in several cities in Asia providing a successful range of services in Human Resource Development, business investments, corporate intelligence and new market development consulting services to Asian and international organizations both in private and government sectors.

Andrew Yap

Chief Operations Officer

Andrew’s forte is identifying potential projects and quality companies, helping them to fund raise from private equities, ICO or other non-traditional financial avenues. His significant decision-making has impacted firm growth to many companies and crypto projects.

Amy White

Associate Director

Amy has extensive experiences in managing all aspects of business development and operations while creating exceptional value for clients and stakeholders.

Lisa Dato Paduka Hj Ibrahim

Entrepreneur / Business & Life Coach

Lisa has specialized knowledge in Conference and Meeting Management with past experience in the organization and management of large-scale conferences and events for APEC, GASEX and others in Brunei Darussalam.

Mamiko Randi Tanefusa

Principal Consultant

Mamiko is a marketing-communications expert covering the fields of advertising, promotions, PR and event productions, catering to those clients in fashion, IT and sports, fashion and entertainment industries, with her over 20 years of profound knowledge and experience in media, strategic planning and executions.