Joseph SZE Msoc, CTE (China Travel & Tourism Specialist)
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Over 20 years of extensive experience in the international tourism marketing & travel industries in Asia, with expertise  on destination marketing, MICE tourism, online marketing, consumer promotion, market development / sales  distribution, marketing communication and operations/management of regional offices in the Greater China region. Responsible for leading, planning the overall company’s strategy, business development, overall management &  operation of sales & marketing. Set-up the 1st national-level tourism office (NTO) for Singapore Tourism Board (STB) in Shanghai in 1993; Being  market pioneer to establishing Singapore’s market visibility as a popular destination for Chinese visitors in the early  part of STB’s history. Previously stationed in Shanghai, Beijing and Chengdu city since 1993. Also, market poineer to  establish 1st Australia Tourism NT travel trade operation for Greater China region in 2006 and 1st Philip Island Nature  Park's (PINP) China marketing & sales representative office in 2009 respectively.  Officially appointed and representing overseas tourism bureau, leading travel & hospitality service providers in China  market, including Tourism NT, Lac Hong Voyages Vietnam, Tour East Group, Australia PINP, Delivering Asia  and  Samui Vocation in responsible for successful marketing & sales promotion, agent sales / channel distribution and tour product development targeted at different Chinese market segments. Extensive experiences & solid ground knowledge in China travel industry, spanning from initial market entry, trade  channels to the tour product development, media/PR & online promotion while working for both government tourism  bureaus and travel companies/tour operators over the past 15 years. Well-established industry network, trade  contacts and agent channels across China regions built over the years.   Holds a Master degree from the National University of Singapore and a degree from the University of Wisconsin  Madison/USA respectively.  Accredited Corporate Travel Expert (CTE) title in 2008 and completed “Professional Association Executive (PAE 102)  Certification Courses in 2010. Elected Vice President of Shanghai-Singapore Business Association & Singapore Club Shanghai for two terms -  2010/2011 & 2011/2012 and appointed SSBA EXCO committee in 2012/2013.